The 2025 Ken Holiday Doll is dressed and ready for a sensational gala with Barbie doll. In his premiere appearance for the beloved holiday collection, Ken looks debonair in a luxe golden satin shawl collar tuxedo jacket, black pants, black loafers, and a bowtie...

The 2025 Ken Holiday Doll is dressed and ready for a sensational gala with Barbie doll. In his premiere appearance for the beloved holiday collection, Ken looks debonair in a luxe golden satin shawl collar tuxedo jacket, black pants, black loafers, and a bowtie...

In 1964 Mattel introduced the world to Ken’s buddy, Allan. To celebrate the 60th anniversary of that auspicious occasion, we created this collectible Silkstone reproduction of Allan doll’s groovy beach look: a colorful striped jacket with navy blue swim trunks and matching sandals. He...

In 1963, Mattel introduced the world to Midge, best friend to the classic Barbie doll. To celebrate her 60th Anniversary, we created this collectible reproduction of her original beachy look: a classic two-piece yellow and orange swimsuit with white-heeled mules. She features her classic...

In 1964 Mattel gave us our favorite kid sister: Skipper. Now, we’re celebrating 60 years of Barbie’s sibling with this collectible reproduction styled in her original red striped swimsuit and matching red flats. Appearing for the first time ever in a Silkstone body, her...

The @BarbieStyle series brings memorable looks from the Instagram account to life. Our latest entry presents the perfect pairing: Barbie and Ken, seen together for the first time in the collection. They each come with two complete luxury resort fashions, perfect for poolside lounging...

A new @BarbieStyle doll is here, and her look was chosen by Barbie Club 59 members! Barbie “Brooklyn” is ready to join your collection in a boho chic outfit that’s perfect for a special occasion or a night on the town. She shines in...

The latest installment of the @BarbieStyle series brings fans behind the scenes to style Barbie doll in the @BarbieStyle Studio, featuring a chair and vanity with a light-up mirror, plus drawers and shelving to display premium, on-trend accessories. Dress Barbie doll for any occasion...

Chosen by fan vote on the @BarbieStyle Instagram account, this all-pink fashion pack offers Barbie doll a showstopping, ultra-glam look. Taking cues from today’s trends, this “Barbiecore” set features a pastel puffer, cropped tank, and glossy midi skirt. With knee-high boots and perfectly curated...

Chosen by fan vote on the @BarbieStyle Instagram account, this “Plazacore” fashion pack offers an impeccably curated and ultra-glamorous look for everyone’s favorite fashion icon: Barbie. With a cropped blazer and matching houndstooth skirt, you can style Barbie doll for photo-worthy moments inspired by...

Chosen by fan vote on the @BarbieStyle Instagram account, this “Tenniscore” fashion pack offers a beautifully curated, sporty-chic look for everyone’s favorite fashion icon: Barbie. You can style her for a perfect day on the courts in a one-shoulder athletic top, tennis skirt, and...

A Berry Special DayEveryday routines can be sweeter than you think! 🍓💛 Turn little everyday moments into playful discoveries. Practice brushing, dressing, outdoor play, and bedtime routines while building healthy habits and everyday independence.

In our new series, Barbie explores couture throughout history, edited with a contemporary view. Inspired by the 18th century, our first doll wears a floral jacquard gown with puff sleeves and balloon skirt stitched high to reveal her petticoat and satin knee-high boots. All...

For the second entry in our history-inspired fantasy series, Barbie celebrates the Roaring Twenties in luxurious flapper-inspired couture. The shimmery nude gown drips with fringe details that sway with her every dance move. Heads will turn at the dramatic sweep of her powder-blue cape,...

The lovable lizard. The green machine. The finest reptile. Whatever you call him, Mr. Iguana is a sensation in the ring! Celebrate the partnership of WWE® and AAA® with our first-ever AAA action figure, the Ultimate Edition Mr. Iguana™. Together with two versions of...

Since 1959, Barbie has been inspiring girls to be anything. From princess to president, astronaut to zoologist, there isn't a plastic ceiling Barbie hasn't broken! Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl. And she...

Created by Ruth Handler in 1959, Barbie has been an icon for fashion, and served as a model of female independence for girls everywhere for generations. Through countless jobs, dreams, and styles, she shows that you can become whomever you want to be! In...

Since 1959, Barbie has been inspiring girls to be anything. From princess to president, astronaut to zoologist, there isn't a plastic ceiling Barbie; hasn't broken! Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl. We're thrilled...

Since 1959, Barbie has been inspiring girls to be anything. From princess to president, astronaut to zoologist, there isn't a plastic ceiling Barbie hasn't broken! Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl. In honor...

Since 1959, Barbie has been inspiring girls to be anything. From princess to president, astronaut to zoologist, there isn't a plastic ceiling Barbie hasn't broken! Today, with over 200 careers and counting, she continues to inspire the limitless potential in every girl. This ALEX...